Salaa

Built for foodservice in Morocco

Wholesale supplies.
Simpler purchasing.

Source food, beverages and business essentials from verified suppliers across Morocco. Place orders and manage your purchasing in one place.

Create Business AccountBrowse Products

For restaurants, cafés, hotels, riads, bakeries, caterers and cloud kitchens.

A crate of chicken, a 25 kg bag of flour, cooking oil and cartons of milk beside a phone showing the Salaa catalogue

Categories your operation actually orders.

See the full catalogue

Why Salaa

One platform. A clearer way to run your purchasing.

Better buying. Simpler ordering. Everything connected.

Competitive wholesale prices

Buy your business essentials at wholesale prices, in dirhams, with VAT shown per product.

Business essentialsWholesale

Faster repeat orders

Quick Order, saved lists, ordering insights and smart reorder suggestions.

Weekly essentialsQuick Order
SalaaYour purchasing workspace

One place to order

Find the essentials your business needs, place orders and keep your purchasing organised in one platform.

Simple ordering. Organised purchasing.

Delivery & finance, organised

Track deliveries and issues. Keep payments, invoices, receipts and statements together.

On the way
Finance

Key features

Built for the way your business operates.

More control across your locations. More clarity in every order.

Company accountCasablanca — MaârifBranchMarrakech — GuélizBranchTeam accessOwnerEvery locationPurchaserAssigned branch

Branches & team access

Manage branches under one company account, assign access by role and oversee purchasing across your locations.

Delivery optionsNext-day deliveryWhere availableOrder cut-offShown at checkoutDelivery windowShown at checkoutPlan ahead

Next-day delivery

Get next-day delivery where available, with clear cut-off times and delivery windows to plan around your operation.

Deals & promotionsFresh produceOfferPantry essentialsOfferExplore offers

Deals & promotions

Discover product deals and promotions that help you get more value from your business purchases.

Flexible payments

Your business. Your order. Your way to pay.

Choose the payment method that works for your business. All in one Salaa checkout.

Explore the marketplace
SalaaOrder summaryYour business essentialsFresh produce4,200.00 DHPantry essentials2,600.00 DHOrder total6,800.00 DHOne checkout. More ways to pay.
  • Visa / MastercardCredit and debit cards, secured by CMI
  • Cash on deliveryPay when your order arrives
  • Credit termsPay by invoice on agreed terms
  • Apple Pay / Google PayOne-tap payment from your phone

Buyer perspectives

Behind every order, there's a business to run.

What buyers say about Salaa.

A chef in a striped apron checking a delivery of meat against a clipboard

Multi-branch purchasing

Three branches, one company account. I can see what each kitchen is buying without asking anyone for a spreadsheet.
Salma B.Operations manager, restaurant group — Casablanca

  • Repeat ordering

    “We used to place the same order across four suppliers every Monday morning. Now it is one basket we reuse, and the team stops chasing confirmations by mid-morning.”
    Youssef A.Purchasing manager, caterer — Rabat

  • Clear pack sizes

    “Pack sizes and price per unit are on the listing, so I stopped doing the maths in my head at the pass.”
    Omar H.Head chef — Marrakech

  • Delivery planning

    “The cut-off time being on the listing is a small thing that saved us a lot of arguments.”
    Nadia E.Branch manager, bakery — Tangier

How it works

Your first order. Three clear steps.

From setting up your business to managing repeat orders, bring your purchasing into one place.

  1. 01
    Business accountBusiness nameYour business nameBusiness typeSelect business typeCreate account

    Create your business account

    Set up your restaurant, café, hotel, bakery, catering company or cloud kitchen with your ICE.

  2. 02
    Search wholesale productsAll productsSuppliersFresh tomatoesSold by the crateBasmati riceSold by the bag

    Find what you need

    Browse categories, products and verified suppliers, then build your order.

  3. 03
    Your orderOrder placed
    1. Order placed
    2. Awaiting supplierCurrent
    3. Delivery
    Order historyPast ordersReorder

    Order and manage

    Place your order, follow its status and quickly reorder the products your business uses again.

Create Business AccountExplore buyer and supplier flows

Questions buyers ask first.

Can't find your answer here? Our team answers buyer and supplier questions Monday to Friday, 09:00–18:00.

Contact support

  • A digital procurement marketplace for food businesses in Morocco. Restaurants, cafés, hotels, riads, caterers, bakeries and cloud kitchens discover verified suppliers, place business orders and manage repeat purchasing in one place.

Start sourcing for your kitchen this week.

Create a business account, browse verified suppliers and place your first order.

Create Business Account

Supplying food businesses instead? Apply to become a supplier

Three illustrated chefs standing behind a table of fresh produce, dairy and meat